Community Capital for Small Business

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About Course

Community Capital for Small Business is a practical, step-by-step course designed to help entrepreneurs raise investment capital by engaging their local community. You’ll learn how to assess your funding needs, choose the right capital-raising strategy, navigate basic securities considerations, and build a compelling campaign that attracts aligned investors. Whether you’re early-stage or growing, this course equips you with the tools to access more inclusive funding, strengthen community support, and position your business for long-term success.

What Will You Learn?

  • Learn how to strategically raise investment capital through your local community
  • Understand how to accurately assess your business’s capital needs
  • Set clear and realistic fundraising goals
  • Identify and choose the right investment strategy for your business
  • Gain foundational knowledge of securities and compliance requirements
  • Learn how to identify and attract aligned investors
  • Develop a marketing and outreach plan for your capital campaign
  • Build a structured, step-by-step approach to launching your raise
  • Increase your confidence in communicating with potential investors
  • Position your business for a legally sound and effective capital campaign

Course Content

Understanding Community Capital Investment
Explore how you, as business owners, can leverage community investment to grow your businesses.

  • Introduction to community capital investment
  • The Importance of community-driven business investments
  • Key principles and values in community capital investment

Clarity Around Raising Investment Capital
Crucial steps to help you successfully raise the capital you need for your business.

Raising Investment Capital: Strategies, Securities, and Success
Explore different strategies for raising investment capital, choosing the right investment securities, developing a marketing plan, setting targets, and leveraging networks for a successful investment campaign.

Engaging Supporters and Building Relationships for Successful Investment
Learn the power & steps of compelling storytelling

Legal and Ethical Considerations
Ethical and Legal Considerations lays a strong foundation to help you navigate the responsibilities of raising investment capital. This module introduces the legal landscape of community investing, then walks through key considerations around investor relations and the proper ways to solicit investments. You’ll also explore practical strategies for identifying and mitigating risk, ensuring your capital campaign is both compliant and built on trust.

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